What The Heck Is The Thru-Line? And Why Is Every Film A Marketing Challenge and An Opportunity? ***I am updating this article, particularly after a discussion with a client that tweaked my thinking on using the word “problem.” Every time I used it, I found myself
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Why is Video on Demand so Attractive?
And Why Are So Many People Mystified About Video on Demand and Its Contribution to a Film’s Value? It’s attractive because delivering a film is expensive, and the core purpose of filmmaking is sharing what you made, the story you have told. More ways to share it are
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What is a Film Business Plan?
This is a foray into the key elements of a business plan, in which the philosophy, and the nitty gritty of proper business planning will be discussed. Feel free to respond. Comments that can be helpful to others may end up in future issues. My intention is to walk through
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