Effectively Identify Your Audience and Target Them
We believe that “end-to-end” thinking is crucial to success in filmed entertainment delivery. At the end of the day, your project will need to not only deliver your story, but will need to find and engage its audience. Preparing early puts you that many steps ahead.
Why We Focus On This Necessary Service
Big studios ascribe to the Four Quadrant model of film marketing, targeting their films to as many of the four major demographics of the moviegoing population as possible: men and women under 25, and 25 and above. The Four Quadrant model has never been sufficient for the audiences of independent films, however, particularly now that the marketing landscape is in significant flux. Every film must maximize every marketing dollar.
It is vitally important to prepare for your target segments, understand where they get their messages, and how they like to receive them.
Some Of The Key Topics We Study And Report On For Your Film:
- Opening Demographics
- Demographics and Decay
- Box Office and Decay
- Social Media Use and Segmenting
- Critic and Audience Sentiment
- Relationships Among Genre, Rating and Audience Segments
- Social Behavior and Movie Selection and Moviegoing
These kinds of elements are studied for each individual picture and utilized in:
- Our full Business Plans
- Our Producer's Marketing Package, or
- A la carte
Because every audience study we deliver is full of confidential and proprietary information, the sample images contained here are small yet meant to let you see that we work diligently to synthesize complex information and make it informative, visual and arresting for the reader.
If you think the business plan for your film or slate could benefit from this kind of robust analysis, or if you have questions, please fill out our Project Intake Form
