Box Office Returns to Form in 2018 In late 2017, the biggest story was whether box office was falling off of a cliff or not, after the somewhat disastrous Summer and weak Fall season we discussed in last year's Box Office Panic! series. We've Seen This Before We
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Key Risks in Making a Film, Part III
Steps to Green-lighting Yourself Until the day your film is funded, it is hopefully, fruitfully, in development. But what is development, and what is all this development for? Some think development is to get people attached: Actors and others whom you can "sell" to
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“Big” Data or “Smart” Data
In this era of ‘Big Data’ buzzwords flying everywhere, “We at FilmProfit prefer to focus on the accuracy and the appropriateness of data, not its height or its girth.” FilmProfit Uses Latest Data Science Techniques to Guide Financial Modeling Deep knowledge of the
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How Do We Arrive At A Film’s Projections Model?
Are They Predictions?I find that some folks prefer to look at Projections as some kind of prediction of performance. Let me start off by saying clearly that Projections of Potential Income ARE NOT PREDICTIONS of any performance. Predicting is what humans have sought for
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Announcing A New Product, Statistical Confidence Modeling in Film Projections
Bootstrapping Our Way to Confidence and Probability Over our 25 years of financial modeling for films and slates and funds, we have developed sophisticated methods for modeling a film or films in distribution. Because of our hard-won proprietary data and years of deep
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Big Changes Coming to Landscape of Film Marketing
Television, The Big Elephant in the Room, May Be Shrinking The number one single cost in releasing a film to theaters has been the buying of television ads. For many studio films, this can run from $4 million a week to $15 million a week in the month to six weeks
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Comparable Pictures: How to Choose ‘Em and Use ‘Em
I get a lot of clients who find it difficult to choose comparable films right off the bat. I wrote this article to help them, and help others, even if they do not become clients. Bona Fortuna to all! How I Go About Choosing Comparable Pictures In a given year I might
Continue ReadingFilmProfit Glossary of Film Terms
This is a Glossary of Key Terms Above The Line Budgets for films usually begin with a section that covers creative talent such as: actors, directors, producers, and writers. This section is followed by the rest of the budget, or Below the line. This term also refers to the
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