Cast Is No Panacea
People often ask what “so and so” actor is worth to a film, but my answer, I think, is almost never satisfactory, because an actor can seldom “open” a picture. They can be right for the part, and they can enhance the quality of a film just like all the other arts and crafts needed to make a film, but the one consistent marker I see in real audience studies is that the Subject Matter and Type of Movie are much more consistent draws.
Here is a little clip from a recent webinar I did with Nancy Fulton and MPMG, warning that you have to look at many things to determine if your film may have “financial headroom,” pursuant to a profitable endeavor.
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