Producer’s Initial Greenlight Package:
Analysis of Completeness of Package
- Production Team and Production Plan
- Distribution and/or Marketing Team, if any
- Rebates, if any, and state of application, if any
- Producer’s Statement
- Director’s Statement
- Among other elements…
Five Comparable Pictures Return on Investment (ROI) Reports
- Detailing global markets, including SVOD/VOD (on pictures released after 2010), as well as incomes and fees and estimated library value of film.
- A list of key parameters of Comparable Films effectively chosen
- What can be known from the success or lack thereof of these titles?
- What Key Metrics, as well as Averages and Medians appear?
Brief Analysis of Treatment or Script
Does it seem to jibe with Producer’s and/or Director’s Statements submitted?
Target Audience, in Brief
- Who is the target audience?
- Can we reasonably ascertain key demographic outlines, by age, gender and other demographic signals?
- Does the story and treatment jibe with what is known about that audience, from exit interviews, other audience studies, social positioning, or other industry and marketing signals?
- Does it jibe with the Comparable Pictures Analysis?
- Can they stand together?
Simple Pass/No Pass
- One Hour of Phone Consulting, Walking Team Through Report
If you think your project GO/NO GO decisions could benefit from this kind of analysis, or if you have questions, please fill out our Project Intake Form