Cast Is No Panacea People often ask what "so and so" actor is worth to a film, but my answer, I think, is almost never satisfactory, because an actor can seldom "open" a picture. They can be right for the part, and they can enhance the quality of a film just like all
Continue ReadingJeff on Audience Segmenting
After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the potential market and metrics for that film, the next confrontation is trying to understand everything we can about the audience. This brief video
Continue ReadingPart 2: A Bit More from The Interview by Nancy Fulton
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey and one of the people he works with often, about how he helps indie film producers prepare themselves and their project for successful finance.
Continue ReadingJeffrey Hardy Interviewed by Nancy Fulton
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey about how he helps indie film producers prepare themselves and their project for successful finance.
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What in Holy Hell Are Indie Films Facing in 2021?
First, I'm Not A Seer I do not style myself a future predictor, so, I want to say that I do not KNOW exactly what things will be like in 2021; but the following are not just random thoughts, they are based on detailed study. Having spent a good bit of my life
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Comparable Pictures (ROIs) List
This Table Lists Almost All of the Film Titles Currently in Our Database But don't let that stop you from asking for a film, as we are constantly adding titles. You can download this pdf and peruse, search, take you time with checking for the films you desire, or get
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Indies Lose Freedom (and money) Under Studio-Set Deals
What I Have Never Understood Why does the independent portion of the business let the studios and big theater chains set all the rules, set ticket prices, set these DVD prices, set release windows, in fact, set many of the conditions under which the indies and the indie
Continue ReadingBooksmart Release – Is This the New Way We Distribute Indie Films?
Having read quite a few mentions of the Booksmart film not performing up to snuff, or to expectations, and even discussion as to whether this augurs weakness for women-themed films, or women-helmed films, I wanted to look. A Wide Release Then I started to look at
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