In my previous installment of this probing into the health of the movies in theaters business, we looked at two rudimentary charts that showed that, though the industry touts the fact that box office goes up each year (kind of like a public company report that wants to say
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Box Office Panic! Part I
Some in Variety, in the Hollywood Reporter and other outlets have been panicking that this down movie ticket year is the death knell of movies in theaters. I am no Pollyanna, but I heard this story in 2005 as well, of course coming off of the sterling year which brought us
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The Proliferation of Digital (VOD/SVOD/etc.) and the Further Fracturing of Markets
As seen from the view in Brazil It has been true over the last forty years that as a new movie-viewing platform arrives, chances for consumers to hone their tastes, and to fine-tune their choices has expanded film viewing and expanded film income. At the same time,
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How Do You Kick-Start Your Business Plan?
What The Heck Is The Thru-Line? And Why Is Every Film A Marketing Challenge and An Opportunity? ***I am updating this article, particularly after a discussion with a client that tweaked my thinking on using the word “problem.” Every time I used it, I found myself
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Why is Video on Demand so Attractive?
And Why Are So Many People Mystified About Video on Demand and Its Contribution to a Film’s Value? It’s attractive because delivering a film is expensive, and the core purpose of filmmaking is sharing what you made, the story you have told. More ways to share it are
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What is a Film Business Plan?
This is a foray into the key elements of a business plan, in which the philosophy, and the nitty gritty of proper business planning will be discussed. Feel free to respond. Comments that can be helpful to others may end up in future issues. My intention is to walk through
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