In an increasingly and incredibly diverse world, film stories and the people who are in these stories need to be diverse as well. When right for the story, it is right for the distribution stream and for the audience. Studies I consult show me that audiences want authentic
Continue Reading
Importance of Using Data to Identify Your Audience and Market
Embrace information! Digging into data, past and present is a much more effective way than following "fad" talk about what genres are hot in the industry right now. It is true that "fads" are followed by many (most?) humans. But fads are usually not the things that
Continue ReadingKey Risks In Making A Film, & How to Manage Them
If you're in the film business there's a good chance you've read a statement like this before: Statements like this usually go on half a page or more, listing a pile of risks, including competition and the like. But I am focused here on the specific risks a producer
Continue Reading