What has been the most common question asked of me by filmmakers when I am out at group events? Simple: "Do you use AI to do your work?" Yes, that’s the question. And maybe you wonder about that, too? I have a quick answer, which can be contained in one word, "No." I do
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The Importance of Diversity in Film Distribution
In an increasingly and incredibly diverse world, film stories and the people who are in these stories need to be diverse as well. When right for the story, it is right for the distribution stream and for the audience. Studies I consult show me that audiences want authentic
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Importance of Using Data to Identify Your Audience and Market
Embrace information! Digging into data, past and present is a much more effective way than following "fad" talk about what genres are hot in the industry right now. It is true that "fads" are followed by many (most?) humans. But fads are usually not the things that
Continue ReadingJeff on Audience Segmenting
After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the potential market and metrics for that film, the next confrontation is trying to understand everything we can about the audience. This brief video
Continue ReadingIssues to Think About in Greenlighting Your Film
Cast Is No Panacea People often ask what "so and so" actor is worth to a film, but my answer, I think, is almost never satisfactory, because an actor can seldom "open" a picture. They can be right for the part, and they can enhance the quality of a film just like all
Continue ReadingPart 2: A Bit More from The Interview by Nancy Fulton
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey and one of the people he works with often, about how he helps indie film producers prepare themselves and their project for successful finance.
Continue ReadingJeffrey Hardy Interviewed by Nancy Fulton
Earlier this year, Nancy Fulton, of Nancy Fulton Meetups interviewed Jeffrey about how he helps indie film producers prepare themselves and their project for successful finance.
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What in Holy Hell Are Indie Films Facing in 2021?
First, I'm Not A Seer I do not style myself a future predictor, so, I want to say that I do not KNOW exactly what things will be like in 2021; but the following are not just random thoughts, they are based on detailed study. Having spent a good bit of my life
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