Effectively Identify Your Audience and Target Them
We believe that “end-to-end” thinking is crucial to success in filmed entertainment delivery. We also find it is an important piece often desired by investment partners. At the end of the day, your project will need to find and engage its audience. Preparing early puts you and your partners steps ahead.
Why We Focus on This Necessary Service
Big studios subscribe to the Four Quadrant model of film marketing, targeting their films to as many of the four major demographics of the moviegoing population as possible: men and women under 25, and 25 and above. The Four Quadrant model has never been sufficient for the audiences of independent films, however, particularly now that the marketing landscape is in significant flux. Every film must maximize every marketing dollar.
Quality targeting will help the producer and the team find their audience more efficiently and engage with them.
It is vitally important to identify your film’s target segments, understand where they get their messages, and how they are likely to receive them.
Some of the Key Topics We Study and Report on for Your Film:
- Opening Week Demographics of Comparable Films or Film Types.
- Demographics and Box Office Decay.
- Social Media Use and Segmenting.
- Critic Sentiment
- Audience Sentiment.
- Relationships Among Genre, Rating and Audience Segments.
- Social Behavior and Movie Selection and Moviegoing.
These kinds of elements are studied for each individual picture and utilized before and after your film is created, in:
- Your single film or slate Business Plan.
- Our Producer’s Marketing Package, or
- A la carte.
If you think the business plan for your film or slate of films could benefit from this kind of robust audience analysis, or if you have questions, please fill out our Project Intake Form
Check out these Audience Specials – now at indie-friendly prices!
Low Budget Art-House and Horror Specials