Effectively Identify Your Audience and Target Them
Every film has unique characteristics. Those characteristics help define who the constituencies for the story, the style and the form of the film might likely be. Identifying, segmenting and doing detailed research on the audience segments is what we do.
We believe that “end-to-end” thinking is crucial to success in filmed entertainment. We find the description of the audience is an important piece desired by investment partners. At the end of the day, your project will need to find and engage its audience to achieve that success. Preparing early gives partners confidence in you and the project and puts you and your partners steps ahead.
How We Focus on This Necessary Service
Big studios subscribe to the Four Quadrant model of film marketing (illustrated above), targeting their films to as many of the four major demographics of the moviegoing population as possible: men and women: under 25, and above 25. The Four Quadrant model is still viable, but it has never been sufficient for the audiences of independent films, particularly now that the marketing landscape is in flux. Every independent film must maximize every marketing dollar.
Some of the Key Topics We Study and Report on for Your Film:
- Opening Week Demographics of Comparable Films or Film Types.
- Demographics and Box Office Decay.
- Social Media Use and Segmenting.
- Critic and Audience Sentiment and Market Performance
- Relationships Among Genre, Rating and Audience Segments.
- Social Behavior and Movie Selection and Moviegoing.
Quality targeting aids the producer, and the team identify their audience to partners more efficiently and further enables the producer to engage with them.
It is vitally important to identify your film’s target segments with as much granularity as possible, and to understand where they get their messages, and how they are likely to assess and utilize them in their consumption decisions.
These kinds of elements are studied for each picture and can be utilized when you are fundraising, and before, during and after your film is created:
If you think the business plan for your film or slate of films could benefit from this kind of robust audience analysis, or if you have questions, please fill out our:
