After coming to a deep understanding of the picture I am working on, and choosing comparable pictures as avatars for the potential market and metrics for that film, the next confrontation is trying to understand everything we can about the audience. This brief video discusses that through segmentation.
(Note: It appears that the Microsoft browser is having trouble with videos) If the video does not show in your browser, go here: https://www.youtube.com/watch?v=QcaHOND6c7w)
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