The Commoditization of Movies There are two ways to price and sell products at market: One is the MARGIN method. The Margin method is usually based on a scarcity; either of product (even if artificial, like diamonds) or of consumers. The margin method is how Apple has typically pursued its business. Make the product at [...]
I enjoyed being interviewed by Tanya Kersey on Inside Urban Hollywood Monday, 10/12/09. It was an hour of talk about things near and dear to me, like a filmmaker’s “Thru-Line,” from concept to audience, about how to approach preparing a package and positioning to pitch their projects to finance and studio partners, and particularly focusing [...]
Service Deal, Self-Distribution, Four-walling We have come a long way from 1971, when the makers of Billy Jack took their orphan film on the road after a succession of studios abandoned it. The box office of the film eventually reached $40 million. It supposedly still ranks as one of the all-time 100 box office hits ( inflation-adjusted). In the same [...]
Update 9/16/09*** What The Heck Is The Thru-Line and Why Is Every Film A Marketing Problem Challenge and Opportunity? ***I am updating this article, particularly after a discussion with a client that tweaked my thinking on using the word “problem.” Every time I used it, I found myself explaining it, and he was right. Thanks [...]
I will be giving a morning seminar and moderating an afternoon series of panels in Portland, Oregon for OMPA and OPA (you can learn more here: http://www.eventbrite.com/event/303648220) called NW Film Financing, OMPA/OPA’s Independent Filmmaker’s Workshop Series.
There is so much to write about nowadays. Today. There is so much to write about today. But the key issue is that, in looking back over the history of the movie business, at each crunch juncture there was also significant opportunity knocking on the door. At each of these points of crunch or change, [...]
Having just delivered the cash flow and financial projections for a $50m fund with a $6m development company residing on top, there are many issues that these kinds of companies bring to my mind. Forgive me if some of the discussion here today seems arcane or complex, but I want to try to explain some [...]
Now, I am not trying to be a tax expert here, so I will not try to “explain” all the ins and outs of Congress’ one year extension of the Tax Code provisions of the Tax Code Section 181 for films. SEC. 181 TREATMENT OF CERTAIN QUALIFIED FILM AND TELEVISION PRODUCTIONS. (a)Election To Treat Costs [...]
Our Thinking Lately collects thoughts about many subjects we think will be interesting or informative to our visitors and clients. From things we have accomplished in recent jobs that may benefit a range of producers, to something like changes in tax policy. We hope it gives you another window for learning about things that may [...]
FilmProfit is moving to a new, lighter, hopefully more visitor-friendly web presence. Many of our products and services involve reports. The look and feel of these reports, and the expertise found in them are of particular interest to those contemplating hiring us to help them. So, our intent is to focus our website on providing [...]
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